Fletcher cautions Mike to keep his paranoid and klutzy conspiracy theorist friend, Jerry, away from the store. Fletcher leaves on a trip for several days joining some friends to memorialize Waller, as well as visiting rental store chains to research efficient and modernized ways of running a video rental store, leaving his only employee, Mike, to tend to the store.
#Rewind meaning upgrade#
His building is condemned as a slum and the officials give him 60 days to upgrade the building to the required standards or they will demolish it. Elroy Fletcher is due to be demolished to make way for high-end development unless he can find the money to renovate his building, despite his claims that jazz pianist Fats Waller was born in that building. In 2003, Passaic, New Jersey, the declining "Be Kind Rewind" VHS rental store owned by Mr. The title is inspired by a phrase that was commonly displayed on video rental cassettes in America during the medium's heyday. The film opened on Februin the United Kingdom and in North America.
It was later shown at the Berlin International Film Festival.
The film first appeared on Januat the 2008 Sundance Film Festival. Be Kind Rewind is a 2008 buddy comedy-drama film written and directed by Michel Gondry, and starring Jack Black, Mos Def, Melonie Diaz, Danny Glover, Mia Farrow and Sigourney Weaver.
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